Nowadays, with the development of science and technology, fakes appear widely onthe market, they range from medicines, 3C products to cooking oil etc. Moreserious is that these products have entered the Realms of TV advertising, theyhave deeper into human’s lives.

如今，隨著科技的發展，假貨在市場上隨處可見，假貨已經延伸到藥物，3c產品等，更嚴重的是這些假貨還進入電視廣告領域，完全進入人們生活。

Bad commercialadvertisements will undoubtedly take large numbers of side-effect and harm to consumers.If audiences believe thefalse advertisement and buy the products, both their property and healthy wouldbe damaged. In addition, fake commodities are not only extremely harmful toconsumers, as well as the whole society, it break the market order, reduce thecredibility of the real business ,make these kinds of product stay away frompeople’s trust.

這些廣告毫無疑問的給消費者帶來很大的負面影響和危害。觀眾相信電視上的虛假廣告，去購買這些產品，不僅會人們財產受到損害，更危害他們身體健康。另外虛假廣告不僅給消費者帶來傷害，還影響了整個社會。它打破市場秩序，令真貨商家信譽受損，讓老百姓對該商品信任度降低。

In my opinion, for the government, certain policies andmeasures should be taken on the spot, such as dispose the TV station of handingin money, judge the selling fake bad manufacturer criminal punishment, andprohibit the emergence of the harmful advertisement. For the audience, they shouldstrengthen the discrimination ability of the false goods, and would not becheated by the fake television advertising as the cheap price and convenience.

對政府而言，他們應該盡快出臺政策和采取措施，對播放不良廣告的電視臺采取罰錢的處置，對販賣假貨的不良廠家處于刑事處罰，以禁止這些有害廣告的出現。對觀眾來說，應加強對虛假廣告的辨別能力，不能因為貪圖便宜和方便，受電視的廣告蒙蔽。

To sum up, we need to work together to makethe false advertisement disappeared in our lives. For me, I will not buy thefake goods, and will report them at the first time. It is time for me topractice what my preaches about cracking down on fake goods.

總而言之，虛假廣告的消失，是需要所有人的共同努力，對我自己來說，我不會購買假貨，當發現假貨假廣告會第一時間舉報，以自己身體力行，反對打擊假貨。