When it comes to November 11, what’s onyour mind? Well, as to the old generations, it’s only an ordinary day; however,the young generations will consider it as the Singles’ Day as well as theon-line shopping carnival. In fact, on November 11th, 2013, Tmall and Taobao(the biggest Chinese online shopping platform) has sold out more than 35billion Yuan goods, this data has astonished the media at home and abroad.Apparently, people have more interests on cyber shopping than spend the nightwith their single friends. Some home media even suggest that November 11thshould be the Chinese on-line shopping carnival.

當人們提到11月11日，你想到了什么？對于老一輩的人來說，這一天和平常一樣；然而，對于年輕人來說，這天不僅僅是“光棍節”，也是網絡購物狂歡節。事實上，在今年的雙11，天貓和淘寶（中國最大的網絡購物平臺）賣出了價值高達350多億元的商品，這一數據驚呆了國內外的媒體。顯而易見，大家對網絡購物的熱情超出了與單身好友共度“光棍”節的興趣。有些國內的媒體甚至建議每年的11月11日應該是中國的網絡購物狂歡節。

In 2010, Jack Ma, the CEO of Tmall andTaobao, had coined the term “Double Eleven”, aimed to encourage the singlepeople to do something to celebrate their own festival. Instead of datinglovers, people go on-line shopping to relive the loneliness. According to thesurvey, China had 564 million Internet users at the end of last year and 180million single people. And the single people are the main force of the China’sspending power. The debut was a great success. Then “11.11” has an unusualmeaning, which stands for on-line shopping carnival.

在2010年，天貓和淘寶的首席執行官馬云，創造出了一個新詞：“雙11”，目的是為了鼓勵單身朋友去做些與眾不同的事情，以此慶祝他們自己的節日。沒有情人約會，那就上網購物減輕自己的孤獨感吧。調查顯示:去年中國的網民有五億六千四百萬人，其中有一億八千萬的單身漢。而這些單身漢正好是網絡購物的主力軍。于是，“雙11”被賦予了不同的意義，那就是網絡購物狂歡節。

Comparing with the traditional shopping,the cyber shopping has more distinguish features, which quite fit the young generations’taste. People do not need to go outside, just click their mouse, the goods willbe home. The best part is you can do it anywhere, anytime. All you need is acredit card. What we can predict in the future is that on-line shopping is notgoing to fade away, instead, it will boost like the mushrooms after springrains.

和傳統的購物相比，網絡購物有著更為明顯的特點，這更符合年輕人的口味。人們不需要外出，只需點擊一下鼠標，商品就會送到家。最棒的是你可以在任何時間任何地點進行購物。你只需一張信用卡。我們可以預測到在將來，網購不會淡出我們的生活，它就像雨后春筍，不斷增長。